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The Best Brokerage Account Promotions and Offers

Published April 24, 2020

5 minute read

By Heather Fishel

When you invest your money, you’re taking a risk. Your money could double – or it could face significant losses. But with the right brokerage account, you may be able to better manage your money, its value, and reap additional benefits. In fact, you could potentially make money before you even start investing. In an effort to attract new customers and investments, brokerage companies often offer enticing bonuses and promotions for new accounts. 

Before opening a brokerage account, it’s worth taking a look for available offers. Banks and brokerages could offer perks like cash bonuses, free stocks, and more, just for opening an account. And these offers can be very valuable.

Check out these current brokerage account promotions and offers. 

Ally Invest: Up to $3,500 Cash Bonus

Customers who open a new self-directed brokerage account through Ally Invest (a division of Ally Bank) can get a cash bonus totaling as much as $3,500. To get this bonus offer, you’ll need to make a qualifying deposit, putting money or assets into your new account before December 31, 2020.

How to Qualify

In order to qualify for the bonus cash, you’ll need to meet one of the following bonus thresholds:

Only deposits of new funds or assets, or items that aren’t from another Ally account, will qualify.

Offer Requirements

In order to meet the requirements for this bonus offer, your Ally Invest account must be funded with a new deposit within 60 days of the account opening. Only U.S. residents are able to qualify for this offer. 

M1 Finance: Transfer Bonus of Up to $2,500

You can get a cash bonus totaling as much as $2,500 when you open a new M1 Finance brokerage account. Once your new account is open, you just need to transfer funds within 60 days to take advantage of this offer.

How to Qualify

To qualify for the bonus offer, new M1 accounts must receive funds transfers that meet the following thresholds:

Offer Requirements

Additional requirements do apply in order to receive this bonus. New accounts must be funded by transfers; ACH deposits, wire transfers, and 401(k) rollovers don’t qualify. The new brokerage account that you open must be the same type of account as your previous account. 

TD Ameritrade: Up to $1,500 Bonus Cash

Are you already a TD Ameritrade customer with an existing account? If you’re interested in opening a new brokerage account, you can qualify for a special offer only available for current customers.

You can get a cash bonus of up to $1,500 – plus a transfer fee credit of up to $150 – when you open a new brokerage account with TD Ameritrade.

How to Qualify

In order to get any level of the TD Ameritrade bonus cash offer, you’ll need to meet one of the following bonus thresholds:

These deposit thresholds must be met with new money or assets.

Offer Requirements

In order to meet all of the requirements for TD Ameritrade’s bonus offer, you’ll need to register for the offer and open your new account by December 31, 2020. You’ll need to add new funds or assets into your account within 180 days of opening the account and keep the balance steady.

Webull: Get 2 Free Stocks or Up to $100 in Transfer Fees Reimbursed

Here’s an offer that can actually increase your ability to invest and boost your portfolio. If you open and fund a new Webull account, you can get one free stock. This stock will have a value between $2.50 and $250. Once you make an initial deposit in your new account, you’ll be eligible to also claim an additional free stock valued between $12 and $1,400.

Or, if you’d like, you can take advantage of this offer in another way: you can get up to $100 in transfer fees reimbursed. This option is designed for those who want to transfer current funds or assets from another brokerage account into a new Webull account.

How to Qualify

To get the first free stock valued between $2.50 and $250, you simply need to open a Webull brokerage account. It’s important to note that the odds of getting a stock on the lower end of the value spectrum is most likely. Once the transaction is complete, you’re free to sell or hold the stock.

To qualify for the $12 to $1,400 additional free stock, you’ll need to make an initial deposit in your new Webull account. You must deposit at least $100 to qualify, and then you can claim your free stock.

Offer Requirements

If you’d like to take advantage of Webull’s transfer reimbursement instead, you’ll need to meet different requirements. To qualify, you must make an initial transfer of $2,000 or more from a current brokerage account. 

E-Trade: Up to $3,000 Cash Bonus

E-Trade is offering up to $3,000 in bonus cash for new customers interested in opening brokerage accounts. If you open a new E-Trade Securities non-retirement brokerage account right now, you can deposit funds or assets and score potentially thousands in free cash.

How to Qualify

Your initial deposit into your new E-Trade Securities account will determine how much bonus cash you receive. E-Trade uses the following bonus thresholds:

All deposits or transfers must be new money, or come from accounts outside of E-Trade.

Offer Requirements

All new funds must be deposited or transferred into your new E-Trade Securities account within 60 days of the account opening. Those funds or assets must come from brokerages or accounts outside of E-Trade, and you need to keep them in your account for a full year.

How to Find Brokerage Account Promotions

If you’re considering opening a new brokerage account, take the time to do your research first. Investing your money in a particular account can affect your investments, your risks, and your successes. But at the same time, choosing the right account could land you an impressive signup bonus.

Just like banks offer bonuses and special extras for new checking and savings accounts, brokerages offer promotional deals for new customers. And if you look for these bonus offers before you open a new brokerage account, you could take advantage of impressive perks like thousands of dollars in bonus cash or free stocks. That could make a noticeable difference when you begin investing.

So, make sure to search online to find the latest promotions, offers, and signup bonuses available for new brokerage accounts. These offers can change often, so it’s important to know what’s out there to ensure you’re getting the best bonus possible.

Stock Market Digital Display

iQoncept / Shutterstock

Heather Fishel


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